Re: [android-developers] Anybody seen a slowdown in sales?

It's not logical, but from reading a lot of marketing stuff over the
last 40 years, I think I can tell you what the problem is...

Most people kind of round stuff off in their minds... and normally to a
multiple of $5..... SO.. $8.99 rounds to $10... while $7.99 rounds to
$5, so physiologically speaking you have doubled your price. ;).

Just a rough stab at telling you why is that most people ignore the .99
part of a price (unless it is very close to a multiple of $5, so $9.99
is $10, $4.99 is $5 etc.)... so $8.99 becomes $8 and rounds to $10,
while $7.99 becomes $7 and rounds to $5.

Can't guarantee it... and the only way you will know for sure is to
change the price back to $7.99 and see if sales come back to normal. I
can tell you that price points are incredibly important in marketing,
and even more important in the low range of prices.

Hopefully, it's a market glitch... but if it doesn't solve itself... try
putting the price back.

Sincerely,

Brad Gies
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On 17/12/2010 6:34 PM, Zsolt Vasvari wrote:
> My sales have started to decline about 10 days ago and now they are at
> about 50% compared to then.
>
> Has anybody seen anything like this with their own apps? I am at a
> loss as I cannot see a reason for this -- my ratings are as high as
> ever, no 1-stars to scare people off, no "hot" competitor app. I did
> increase the price by $1 about 14 days ago, but that actually lead to
> more sales for a few days after, so I don't know. The $1 increase is
> from $7.99 to $8.99, so percentage-wise it's not that much.
>
> As I am typing, I'm going on a 5 hour without a sale lull, with only a
> couple of "Declined authorizations." I've evem seen an 11-hour lull
> also which has never happened since day one.
>
> I mean it's possible that my app has run its course and most people
> who wanted it had bought it or a competitor's, but that's pretty hard
> to believe.
>
> Anybody with any insights?
>

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